What people have said about their experience on Top Master Class

A brilliant day, worth getting up at 2.00am to catch the flight to London. I would recommend Derek and Graham to anyone who wants to up their game. Particularly because of Derek and Graham’s expertise and their amazing way of dealing with simplifying and teaching the material

Georgi Gunchev  (travelled from Sofia for the masterclass)

I was shattered by the time I got home but beat you this morning (up at 6.00 – a great improvement on 3.00!! Thanks to graham for the blue light tip – adios to late night Netflx!).

I have a really full day and so will set aside time on Monday to review and make action notes and points.

Thanks, again Derek (and Graham) for an excellent and thought provoking day. It was a privilege to be part of it. I’m not bigging myself up but I felt earlier that you need a certain amount of management ability and knowledge to be able to benefit from such a day. It brought a smile to my face at that point and then I remembered – “keep learning!!”

Nick Richardson – Senior Partner RWH Surrey Solicitor

A newspaper style headline of our experience would be, “Dynamic Duo Deliver Delicious Delight”. One-tenth of the content and nuggets you gave us would have made this course excellent value. I cannot recommend this course more strongly.

Paul Wilson

The Masterclass was packed with INCREDIBLE tips, packed with the kind of wisdom nuggets you can ONLY get from those who practise what they preach. 

Claire Catford

Nala Partners I wanted to thank you for the opportunity of attending one of your masterclasses yesterday. The content was great Derek and Graham and you really know how to capture the audience and have so much knowledge to share with us, particularly when dealing with negotiations. All the information given to us is very useful and hope to put in practice very soon. Very glad to have met you and Graham.

Andres Staibano

Andres was very impressed and got a lot out of it. Thank you

Michael Rendell – Senior Partner at Nala, former PWC Partner

Thanks so much for a mind-blowing day yesterday. Please stay in touch. 


The Power Dynamics of Success – A day spent under the wise tuition of Derek Arden and Graham Jones at their Masterclass, is a must-do for every aspiring- or established- business person. The workshop provides attendees with facts, methods and wisdom tailored to each individual. Their presentation and life skills perfectly complement each other as Derek’s intensity as a negotiator and Graham’s laid-back academic background contrast yet meet somewhere in the middle. A common trait, however, is passion. It is evident throughout the day that their enthusiasm for giving you results is absolutely key, as it is made your day. The ability to interact in open discussions was encouraged and all the questions were answered, enabling us to gain better understanding of the topics covered.  

Guiding us through 17 topics, covering business psychology to negotiation skills, Derek and Graham imparted a range of knowledge on us- information that is transferable across a spectrum of scenarios. The topics that stood out for us personally were

How to brand yourself
Psychology in selling and CLICK system

Branding and selling yourself is extremely important, because the first impression that you make with someone lasts and you only have 30 seconds to make the this impression. This can be crucial in a range of aspects in life from securing a job, securing a deal and in day to day life meeting new people. This topic opened my eyes, making me think: what can I do to make sure that I stand out from everyone else? Derek’s example of giving his personal phone number to select clients was clever and like this, I will now push the boat out and make sure to go the extra mile in order to achieve my goals.

Derek’s Negotiation presentation was extremely valuable, teaching that everything is negotiable and everyone is a negotiator and can be transferred even to the simplest everyday situations. He described techniques that enable us, as individuals to directly influence the outcome of negotiations with subtle yet meaningful tweaks to our behaviours. If there was one thing to take away from the session it would be that communication is the absolute key to negotiation. Questions need to be precise in order to extract the best answers; you need to read body language and use techniques such as mirroring in order to appeal to the person you’re negotiating with and- most importantly- you need to be a good listener. The key nugget of information to take away, however, is that the best outcome for any negotiation is a win-win situation. This represents the best outcome for both parties and the business relationship and is the key to unlocking negotiation success.
Graham’s insights have a different, though provoking view of how important psychology is in business situations. Really appealing for me was the psychology used in selling. From pricing strategies, such as decoy pricing, and discounts to the number of options (three) you should offer to people so they can decide what to purchase. 

He also spoke about the importance of internet to businesses and how they should learn to utilize it, in order to be really successful. As the customer needs only 3 seconds on a certain website to decide is the thing he is looking for, it is crucial for the business to make its website look attractive.

By developing the CLICK system, he summarized the psychological factors that will lead to website success –

C- convenient,

L- likeable,

I- informative,

C- customized and

K- knowledgeable.  

Applying this system, businesses will establish better connection with their customers online, helping them to achieve better sales records and improve their profits. 

Simona Krassim – Surrey University undergraduate