Derek Arden in his Monday Night Live Discusses Cialdini’s 7 Levels of Influence

Dale Carnegie said 90 years ago, “You can’t get anything done without the help of others”.

The more we understand the psychology of influence and persuasion, the more successful we will be in all areas of life.

Professor Robert Cialdini is described as the foremost business psychologist in the world.

Having studied his work for many years I was privileged to see him at a conference I attended in Denver, Colorado in 2019.

We will cover Cialdini’s 7 levers of influence which are used extensively in advertising and marketing. You only have to turn the television on and you will be subjected to unconscious persuasion using one of the levers.

We also discuss ethical and manipulative influences.


Derek Arden