When you are negotiating any business or personal situation. If it seems too good to be true. Then it probably is….

Never forget the metaphor – “There is no such thing as a free lunch” However Ponzi style schemes work on the psychology of greed and this is a one off opportunity.

If it doesn’t make sense – it probably isn’t right.

OR as the other sensory expressions which have been in our languages for centuries say. Test how you feel about an issue, an article or an investment.

Does it –

  1. Look right
  2. Sound right
  3. Feel right
  4. Smell right
  5. Taste funny

If in doubt, don’t do it. Walk away, back off.

According to the Financial Times, there were £1.3 billion lost in scams last year.

Scams work on speed, scarcity (do it now or you will miss out) and people’s greed.

As a client of mine said to me –

“We have to get the drains up on the situation – to see what’s lurking down there”. Scammers do not want you to get the drains up, so will try and entice you to sign now – ASAP.


It was John Ruskin, the British industrialist of the 19th century, who said,

“There is no such thing as a free lunch”

When I was a bank manager we used to tell the customers who asked for advice –

“If it seems too good to be true it probably is”.

Just like Bitcoin, what goes up, comes down.

WIN WIN - authored by Derek Arden

For Win-Win – How to get a winning result from Persuasive Negotiating by Derek.

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