Influence and Persuasion

Derek takes the viewers/listeners through the work of the most influential behavioural scientists in the psychology of influence and persuasion.

Particularly the work of Professor Robert Cialdini.

More details can be found in Derek’s book, Win-Win, How to get a winning result from Persuasive negotiations – chapter 14

This is a must-watch for anyone who has to influence or persuade anyone else for whatever reason



Below are the key links to our educational resource library.

www.derekarden.co.uk – Main Website

www.negotiatorspodcast.com – Derek interviews leading experts

www.youtube.com/derekarden – Videos

www.slideshare.net – Slides


Derek has been voted the #1 Negotiation Speaker in the UK by a Professional Speakers Association survey.
Awarded the “Founders Award” for inspirational business speaking.
Best selling author of twelve books, MC, coach and masterclass leader.
Have a fantastic weekend and very best wishes for your success