His frustration that so many talented individuals were giving their lives to these companies without being paid what they are worth led him to write this groundbreaking book. Since then he has helped hundreds of high-achieving professionals get paid what they deserve.

Having successfully negotiated his own salary 30 times, gaining an increase of 300% in the last ten years alone, he is uniquely placed to help you earn what you deserve, so that you can enjoy all the things life has to offer.

In this book Derek reveals…

• How to handle pay reviews
• Why you have to be focussed on raising your salary all year, not just at review time
• How to get increases even when budgets are tight

" I incresed my salary by over 4 times with Derek's coaching after reading his book. I re p[ositioned myself as an expert, went to a headhunter and changed my job wow" Len Williams - Guildford

“I read your very brilliant book and am very impressed by your logical agenda – not least the simple way you communicate it.”
Lawyer, Denmark

“With proper planning, I was able to realise the power of my position and gain £15,000 more.” Marketing Director, UK

1 page extract from this indispensible book

Softening up
Before you come to the formality of asking, you must consider the softening up process. Softening up is a gambit employed by many people, more notably by politicians publically, to sway public opinion.

For example you might hear "There are going to have to be tax rises at some stage to pay for the increased spending in hospitals." so the blow isn't so difficult to deal with when it comes.

Whenever you are softening up, use the word, "because".

"I am going to have to find a way to increase my pay because…"
"…the mortgage payments are tough"
"…my partner wants to move house"
"…I need to reduce my credit card payments"
"…I have a goal to repay my student loans by…"

The "because" is very important. Robert Cialdini reports in his book "Influence, Science and Practice", when people made a request for action, from other people, they had a 30% increase in their success rate by adding the word because to their request. It was not the reason that swayed the situation it was the use of the word because. The because adds credibility and authority to the statement.

At the review
All reviews will have their own procedure. You must respect this as trying to buck it will only put the boss's back up and reduce the chances of you negotiating the package you want. Wait until the boss has gone through the company procedure and then perhaps say, "I would like to present some additional information that I would like you to be aware of…"

Now present the report we mentioned earlier.

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