Negotiation
Suppliers lose out on special offers by poor negotiation
September 2, 2008
Supermarkets gain almost 90pc of the profit on goods that are sold on money offer promotions. (reports The Daily Telegraph) following a report by Billetts. Poor negotiation skills are sited by the as the main cause of this. Apparently suppliers enter negotiations with no real plan and let the retailers set the agenda. Other common mistakes include giving away too much information, not understanding negotiation tactics and poor listening skills. Use a Negotiation coach, course run by myself Derek Arden to make sure you do not suffer profit loss at the hands of the tough negotiators.
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