Negotiation

Performance Psychology

Negotiate your Marketing

October 27, 2009

I have been asked to look at the marketing of a prospective client. So I thought I would highight some usual issues that tend to happen in these circumstances. This lady is an alternative therapist and apparently very good at what she does.

Looking at her website, it doesn’t have a picture of her, show what she does for the reader, have testimonials or USP’s (unique selling points). All pre-requisites.

I am not sure if she knows what her goals are – (if you don’t know where you are going, every road will take you there)

Once she has decided this – she needs a marketing plan. Like her goals it can be short and succinct. In a filofax if necessary, but written down as easily accessible, and updated. Things change.

What marketing might she do? We all know word of mouth marketing is the best – and best done by networking and getting people, your ex-clients to spread the word. If not you need to be a part of a larger organisation that does it for you, and takes a big slice. This is an alternative for people who do not want to do it themselves. My great friend and business associate Martin prefers this option.

Marketing options

Website – upgraded as suggested above
Blog
Newsletter – to all previous clients, new contacts etc
Ask for testimonials from all old clients, and use them
Stories in newsletter about clients who have been “healed” and on blog
Business cards – which market – not just say who she is…… and give them away
Brochure that markets – but don’t spend a lot on it – content more important
Free talks
A self help mastermind group
Give stuff away
Twitter
linkedIn
Facebook for business etc

These are my thoughts. If you are self employed or a small business, to be successful you have to do this yourself. Even the CEO’s of large corporations keep a close eye on the marketing ideas, budget and results.

The problem is with marketing, you don’t know which part of it is successful, however if you do enough, are congruent the results will come

Derek Arden – October 2009 – Negotiating, marketing and sales

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