Negotiation
Because
March 28, 2006
I am working with a select group of high performers in Barclays Trade finance and cash management world headquarters in Canary Wharf. We were discussing yesterday the use of the word “BECAUSE”.
When you want to influence a situation and you say the word because and then a reason for the request – you have a 50% better chance of getting compliance than if you don’t give a reason. Amazingly the reason may have no validity eg because I am in a hurry, however it still works. For more information on this see Robert Cialdini – Influence Science and Practice.
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